Privacy Policy

Our Privacy Policy aims to inform you how Pure Atmosphere S.A.M. S.L., (hereinafter also “Herbies Seeds”) as Data Controller, carries out the processing of your personal data, all in accordance with the provisions of the Organic Law 3/2018 of 5 December on the Protection of Personal Data and guarantee of digital rights and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016.

This Privacy Policy describes the procedure for the collection, processing, and storage of personal data, in accordance with the company's standards for data protection and in accordance with the applicable regulations and applicable to the use we make of the personal data of users or customers who browse our website, register, place orders, or interact with our company through the different means of contact.

1. RESPONSIBLE FOR THE TREATMENT

PURE ATMOSPHERE S.A.M S.L.

NIF: B-42627083

Calle San Vicente 20, Entlo, 03004 Alicante

Email: [email protected]

2. CATEGORIES OF PERSONAL DATA

The data we request is adequate, relevant, and strictly necessary for specific and particular purposes. In no case are you obliged to provide it, but data non-communication may affect the purpose of the service or the possibility of providing it. It is important that, so that we can keep your personal data up to date, you inform us whenever there is a change. In the event that you provide data of third parties, you must have their consent and transfer them this Privacy Policy, which is understood and accepted by those exempting the organization from any liability for failure to comply with this obligation.

We inform you that the categories of data that we may process are defined below:

Identification and contact data

• Full name
• Mailing address (including country, zip code, state, city, street, house, and apartment number)
• Telephone number
• E-mail address

Billing and payment information

• Billing address is different from shipping address
• VAT NUMBER
• Credit card information
• For the execution of the payment, we collect the payment data you have provided, transferring to our payment service providers only the data necessary for processing

Connection and navigation data and data relating to the use of the website

IP address, date of website visit, and information about the browser.

In addition, when you interact with our website, we collect information that tells us what content, products, and types of products you are interested in, downloads of additional information, link accesses, and your location in case you have authorized it specifically. The use of this information is detailed in our Cookies Policy.

3. MINORS

We inform users that this website is intended only for persons over 18 years of age. If you are a minor, please do not attempt to register. If we discover that we have accidentally obtained personal information from a minor, we will delete such information as soon as possible.

4. PURPOSE AND LEGITIMACY OF THE TREATMENT

Pure Atmosphere S.A.M. S.L. processes the information you provide for the following purposes:

Purpose: To process an order or answer your questions or complaints about our products or create your personal account.

Legitimation: We collect this information based on the execution of a contract or application of pre-contractual measures (Art. 6.1.b GDPR).

Purpose: To comply with our legal billing, accounting, and tax obligations.

Legitimation: We perform this treatment based on compliance with legal obligations (Art. 6.1.c GDPR).

Purpose: To send commercial communications related to the products that make up our business.

Legitimation: In the case of users who are also customers, we are legitimized to send you communications about products similar to those already contracted by electronic means by Article 21 of Law 34/2002 of Services of the Information Society and Electronic Commerce, and in the case of non-customer users, by the consent given when sending the corresponding form. In either case, you can oppose the reception of commercial communications or revoke your consent at any time via the following email address: [email protected].

Purpose: To periodically send our newsletters, which include information about our products, activity, discounts, and promotions that we offer to our users/customers.

Legitimation: We are legitimized based on the consent given when sending the newsletter subscription form (Art. 6.1.a GDPR). You can revoke your consent at any time via the following email address: [email protected].

Purpose: To enhance the personalization of our Facebook ads, we use the Custom Audiences tool from Meta Platforms Ireland Limited (“Meta Ireland”). This tool allows us to upload previously encrypted and anonymized personal data (such as your email or phone number in hash format) to create custom audiences and show you ads tailored to your interests on Facebook. In accordance with the agreement signed with Meta, Meta acts as a processor by processing this data on our behalf exclusively for the creation of Facebook Custom Audiences, and does not use this data for its own commercial purposes. The data we share with Meta is encrypted and hashed, which ensures its anonymization and protection.

Legitimation: We carry out this treatment with the consent that the user or client provides for this purpose through the acceptance of the cookies or by checking the corresponding box on the various forms included on our website (Art. 6.1.a GDPR). You can revoke your consent at any time via the following e-mail address: [email protected].

Purpose: To make profiles on the consumption habits of customers and customize the products offered by analyzing user behavior on the website.

Legitimation: We carry out this treatment with the consent (Art. 6.1.a GDPR) that the user or customer provides for this purpose through the acceptance of cookies.

Purpose: To conduct quality and satisfaction surveys.

Legitimation: We carry out this treatment based on a legitimate interest we have in contacting customers and asking them for information about how they value our activity (Art. 6.1.f GDPR), although the customer's participation in the survey will be voluntary in any case.

5. STORAGE PERIODS

Your data will be kept for the minimum time necessary to fulfill the purpose for which it was collected and to meet the responsibilities that may arise from its treatment and any other legal requirement.

Once the data is no longer necessary for the processing for which it was collected, it will be kept duly blocked without any use, in order to make it available to the competent Public Administrations and Agencies, Judges and Courts, or the Public Prosecutor's Office, during the period of limitation of any actions that may arise from the relationship maintained and/or the legally stipulated retention periods.

In general, the terms applicable to these responsibilities will be 10 years (Art. 25 Law 10/2010 on the prevention of Money Laundering) 5 years (Art. 1964, 2 Civil Code), 6 years (Art. 30 Commercial Code), or 4 years (Art. 66 General Tax Law 58/2003).

If you create an account, we will keep the information related to the account for as long as the account exists. You may request deletion of your account by contacting Herbies Seeds via the following email address: [email protected].

We will only delete those accounts whose data we are not required to retain. For example, we must retain financial records for accounts for at least 6 years. If you request deletion of an account that does not have financial records less than 6 years old, we will comply with your request as soon as possible and no later than one month after the request is made.

If you request deletion of an account that has associated financial records less than 6 years old, we will proceed with the deletion of the account as soon as the financial records reach 6 years old.

We will retain any personal data you submit to us during the course of an inquiry (through any channel) for the duration of the inquiry and for 2 years thereafter, at which time it will be deleted.

6. DATA RECIPIENTS

The Responsible will not communicate your data to any third party, unless it obtains your express consent or there is a legal obligation.

We inform you that the Responsible does not intend to carry out international data transfers. However, it may use service providers and data processors, which may include system hosting and maintenance services, analytics services, email messaging services, etc. Some of these outsourced services may involve international data transfers. However, in case of international data transfers, they will be carried out under the requirements established in the data protection regulations, such as:

• Transfers to countries with a level of protection comparable to that of the European Union by means of adequacy decisions of the European Commission.
• Adequate safeguards, such as standard data protection clauses adopted by the European Commission or standard data protection clauses adopted by a supervisory authority, among others.

7. DATA PROTECTION RIGHTS

You can exercise your data protection rights, where appropriate, by sending a written communication to the registered office of Pure Atmosphere S.A.M. S.L. located at Calle San Vicente 20, Entresuelo, 03004 Alicante, or to the following email address: [email protected]. These rights are:

• Right to request access to personal data.
• Right of rectification or deletion.
• Right of opposition.
• Right to request the limitation of its processing.
• Right to data portability.
• Right not to be subject to decisions based solely on automated data processing.

We also inform you that when the basis of legitimacy of the processing is consent, you have the right to revoke consent at any time without affecting the legality of the processing carried out on the basis of consent until its revocation.

The data you provide will not be processed for automated decision-making or profiling purposes unless you have expressly consented to such processing for advertising purposes.

In the event that you consider your personal data protection rights have been violated, especially when you have not obtained satisfaction in the exercise of your rights, you can file a complaint with the competent Control Authority (Spanish Data Protection Agency) through its website: www.aepd.es.

8. SOCIAL NETWORKS

Social networks are part of the daily life of many Internet users, and Pure Atmosphere S.A.M. S.L. has created profiles on LinkedIn, Facebook, TikTok, Instagram, Pinterest, Reddit, YouTube, and X, and all users who visit our website have the opportunity to join our social networks through the links on our website.

However, you should be aware that your data will belong to the relevant social network, so we recommend that you carefully read their terms of use and privacy policies, as well as make sure to configure your preferences regarding data processing.

9. SECURITY

We are committed to keeping your personal data secure. In order to safeguard the security of your personal data, we inform you that Pure Atmosphere S.A.M. S.L. has taken all necessary technical and organizational measures to ensure the security of personal data provided. All this is to prevent the alteration, loss, and/or treatment or unauthorized access, as required by law, although absolute security does not exist.

Within Herbies Seeds, employees receive different access permissions. Each permission provides access only to the information strictly necessary and required to perform a particular task.

Digital security measures are subject to change and must meet stringent requirements to ensure the safety of online customers/users. Therefore, at Herbies Seeds, we appoint a security manager. Periodic verification and improvement of security measures (where necessary) are part of the manager's duties.

Our website is hosted on servers in the EEA.

10. MODIFICATIONS OF THE PRIVACY POLICY

Our Privacy Policy may be modified according to the established legal requirements or in order to adapt this policy to the instructions issued by the Spanish Data Protection Agency, jurisprudential criteria, industry practices, interests of our company, or changes in our website.

For this reason, we advise users to periodically visit our Privacy Policy.

If you have questions about this policy, you can contact Herbies Seeds via the following email: [email protected].

Last update: 23.12.2024